Why Alt Attributes Are Important For SEO!
Often neglected by web designers and SEO experts is the use of alt attributes. Although these tags were designed to allow users with screen readers to understand the content of a webpage, they are also a valuable SEO tag.
You often hear people talk about the importance of using keywords in your heading tags and using bold and strong tags to emphasise text, but I very rarely hear people talk about the alt attribute. Recently SEOMoz did some studies on the usage of keywords and found that surprisingly the alt attribute had more weighting than the heading tags.
When I am doing SEO for clients or myself I try and make sure that my alt tags are as descriptive as possible without being spammy. I have provided a template and a few examples to help you with your own SEO.
- Template
Service/Product | Location/s | Secondary Keyword
- Examples
Accountancy Services, Guildford, Essex- Payroll Services
iPhone covers, UK- iPhone Accessories
If anyone would like further advice or help please get in touch
Users Comments
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Référenceur September 19th
As far as I am concerned, I think that ALT attributes are used not for the reader to get the meaning of the images, No. The attribute that play that role is Title. The alt attributes are important because robots can’t read ( can’t understand the meaning of) images. So, the ALT attributes are created to help the robots to learn about the meaning of images, to be used into the image results. We should not forget about the text that should be sticked to image; to discribe it, that text plays a great role too into the indexation of the images, too.