Author Archive - BluelightSEO

Google Riding The Wave!

This week Google released Google Wave to around 100,000 trial users, described by Google as an online tool for real-time communication and collaboration. Google appears to be trying to grab a hold of the Social Media world, by creating a tool that could rival MSN Live Messenger and perhaps even Facebook. This is what they [...] Read More

Yahoo “It’s You” Campaign Begins!

The new Yahoo campaign reported last week at Search Engine Land began today in the US! This is the single-largest global integrated Yahoo marketing campaign ever and it is set to hit the rest of the world, on TV, Radio and Online from the 5th of October and throughout 2010. For those who haven’t seen [...] Read More

Why Alt Attributes Are Important For SEO!

Often neglected by web designers and SEO experts is the use of alt attributes. Although these tags were designed to allow users with screen readers to understand the content of a webpage, they are also a valuable SEO tag. You often hear people talk about the importance of using keywords in your heading tags and [...] Read More

BT Yahoo Portal Chooses Google To Power Search

The BT Yahoo portal has recently changed natural search provider to Google. It appears that a deal between the 3 companies has permitted BT to use Google results. Although BT has a deal with Yahoo to provide portal services until 2011, it appears that a deal has been done to allow Google to gain a [...] Read More

Google Spam Reports- How are they prioritised?

Google released a video this week detailing how they deal with spam reports. Every time someone send a spam report to Google it is prioritised based on how popular a keyword is, or how popular a site is. Matt Cutts says in the video that spam reports from lower ranking sites and less popular keywords [...] Read More

Google UK SERPS- How Relevant Are They?

google-uk-serpsOver the past few month’s I have noticed irrelevant results appearing in the Google.co.uk SERPS! Many of the sites are US sites and some are even Canadian, Australian or Even Korean. There’s no question that some of these sites are irrelevant to searchers. One example I took a look at is “LG Laptop Battery” The [...] Read More