The BT Yahoo portal has recently changed natural search provider to Google. It appears that a deal between the 3 companies has permitted BT to use Google results.
Although BT has a deal with Yahoo to provide portal services until 2011, it appears that a deal has been done to allow Google to gain a bigger market share in the UK market.
A BT spokesman said: “We are delighted that we are continuing to work with Yahoo! through to 2011. As part of this new agreement BT Yahoo!’s web search will be provided by Google. We made this decision based on the fact that Google is the most popular search engine in the UK.
“The combination of Google’s search engine with Yahoo’s leading content and email services offers customers the ultimate broadband experience.”
It would be interesting to hear Yahoo and Googles comments on this deal.
35% of all UK Broadband users use BT Broadband, and I am sure a lot of those will have the BT Yahoo portal as their homepage, it will be interesting to see what affect this will have on both Google and Yahoo.