The new Yahoo campaign reported last week at Search Engine Land began today in the US!

This is the single-largest global integrated Yahoo marketing campaign ever and it is set to hit the rest of the world, on TV, Radio and Online from the 5th of October and throughout 2010.

For those who haven’t seen it yet, here is the TV advertisement-

The “It’s You” branding is designed to emphasise the whole “user experience” motive that Yahoo is now focused on, something which can be seen from the new search layout.

Personally it think it’s nice to hear the “Yahooooo hooo” again, there is something nostalgic about it and perhaps others will be reminded of Yahoo’s presence with this campaign too, if anything it will be interesting to see how much traffic Yahoo receive from this!

You can see more on this campaign at www.youandyahoo.com

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The BT Yahoo portal has recently changed natural search provider to Google. It appears that a deal between the 3 companies has permitted BT to use Google results.

Although BT has a deal with Yahoo to provide portal services until 2011, it appears that a deal has been done to allow Google to gain a bigger market share in the UK market.

A BT spokesman said: “We are delighted that we are continuing to work with Yahoo! through to 2011. As part of this new agreement BT Yahoo!’s web search will be provided by Google. We made this decision based on the fact that Google is the most popular search engine in the UK.

“The combination of Google’s search engine with Yahoo’s leading content and email services offers customers the ultimate broadband experience.”

It would be interesting to hear Yahoo and Googles comments on this deal.

35% of all UK Broadband users use BT Broadband, and I am sure a lot of those will have the BT Yahoo portal as their homepage, it will be interesting to see what affect this will have on both Google and Yahoo.