The new Yahoo campaign reported last week at Search Engine Land began today in the US!
This is the single-largest global integrated Yahoo marketing campaign ever and it is set to hit the rest of the world, on TV, Radio and Online from the 5th of October and throughout 2010.
For those who havent seen it yet, here is the TV advertisement
The Its You branding is designed to emphasise the whole user experience motive that Yahoo is now focused on, something which can be seen from the new search layout.
Personally it think its nice to hear the Yahooooo hooo again, there is something nostalgic about it and perhaps others will be reminded of Yahoos presence with this campaign too, if anything it will be interesting to see how much traffic Yahoo receive from this!